Search Engine Promotion Optimization and Marketing - Small Business Consultants - San Diego

FAQ	FAQ is a commonly used abbreviation for "Frequently Asked Questions." Most Internet sites will have a "FAQ" to explain what is in the area and how to use its features.
Firewall	A security barrier placed between an organization's internal computer network -- either its IS system or intranet -- and the internet. It keeps your information in, and unwanted people out. It consists of one or more routers which accept, reject or edit transmitted information and requests.
Fake Copy Listings	Sometimes a malicious company will steal a web page or the entire contents of a web site, re-publish at a different URL and register with one or more search engines. This can cause a loss of traffic from the original site if the search engines position the copy higher in the listings. If you find that someone has stolen your site in this way, write to the company concerned and ask them to remove the stolen content. Also contact the hosting service used by the company, any company that benefits from the theft and any search engine(s) concerned. If the thieves refuse to remove the material or ignore you, obtain legal advice. It is also well worth having printed evidence to support your claim that your copy of the material was there first, and that you have the copyright! See also Mirror Sites.
False Drop	A web page retrieved from a search engine or directory which is not relevant to the query used. This could be for one of the following reasons: The web page contained the keywords entered, but used in the wrong context, with a different meaning or with a different inter-relationship to that expected. The web page is an attempt at spamdexing. The search engine has a fault in its database or a bug in its query program.
Flash Page	See Splash Page.
Font and Background Spoofs	Various techniques used to place invisible text in a web page, to improve positioning without affecting the appearance of the page. These are mostly based on setting the font and background colors to the same value (e.g. white). Most search engines now detect these tricks.
Frames	An HTML technique for combining two or more separate HTML documents into a single web browser screen. Compound interacting documents can be created to make a more effective web page presented in multiple windows or sub-windows. The use of multiple, independent sections to create a single Web page. Each frame is built as a separate HTML file but with one "master' file to identify each section. When a user requests a page with frames, several pages will be displayed as panes. Sites using frames may report one page request with several panes as multiple page requests. Most audit firms count only the master HTML page request and therefore can accurately report the page requests. A framed web site often causes great problems for search engines, and may not be indexed correctly. Search engines will often index only the part of a framed site within the <NOFRAMES> section, so make sure that the <NOFRAMES> section includes relevant text which can be indexed by the spiders. If your site uses frames, consider providing a gateway page or adding navigational links within the framed pages. Submit the main page - the one containing the <FRAMESET> tag to the search engines. If you use a gateway page, submit this separately.
Flash	A vector based animation program that has become a popular technology used to deliver content. Currently search engines have difficulty indexing flash effectively as robots cannot read the text that is held within.
Forms	The pages in most browsers that accept information in text-entry fields. They can be customized to receive company sales data and orders, expense reports or other information. They can also be used to communicate.
Freeware	Shareware, or software, that can be downloaded off the internet -- for free.
Frequency	The number of times an ad is delivered to the same browser in a single session or time period. A site needs to use cookies in order to manage ad frequency.
FTP	File Transfer Protocol. A protocol that allows the transfer of files from one computer to another. FTP can also be used as a verb.
Graphical Search Inventory	Banners, and other types of advertising units which can be synchronized to search keywords. Includes pop-ups, browser toolbars and rich media.