| Keyword |
A word -- or often phrase -- used to focus an online search. The words typed into a search engine in an attempt to find information on those words. |
Keyword Density |
A property of the text in a web page which indicates how close together the keywords appear. Some search engines use this property for Positioning. |
| Keyword Domain Name |
The use of keywords as part of the URL to a website. Positioning is improved on some search engines when keywords are reinforced in the URL. |
| Keyword Phrase |
A phrase which forms a search engine query. |
| Keyword Purchasing |
Some sites offer web sites a higher search engine rank for money. For the higher placement companies place a bid amount on keyword phrases that pertain to their site. The companies that bid on particular keyword phrases appear at the top of the search engine results page in order by bid amount. The listings appear as banner ads and do not effect the actual search engine results. For more information see Pay-per-Click (PPC).
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| Keyword Stuffing |
The repeating of keywords and keyword phrases in META tags or elsewhere. This practice can get a site banned from any particular search engine. |
