| Offline |
A URL page that appears on a computer without going online. These pages are saved in the memory or cache of a computer. |
| Online |
A term used to describe the time period between when a person logs on to the World Wide Web and when they log off.. |
| Online Service |
A business that is accesible through the Internet. These businesses generally provide users with useful news or information. They also allow customers to communicate through the Internet. |
| Open Directory Project |
A directory project run by thousands of volunteer editors. Submission to the Open Directory is more time consuming then to any other site. |
| Open Text |
A large business-only directory. http://www.opentext.com. |
| Optimization |
Changes made to a web page to improve the positioning of that page with one or more search engines. A means of helping potential customers or visitors to find a web site. Optimization may involve design/layout changes, new text for the title-tags, meta-tags, alt- attributes, headings, and changes to the first 200-250 words of the main text. Large graphics should be removed were possible or at least moved toward the bottom of the page. Frames and Flash files should be avoided where possible. |
| Opt-in |
An online marketing campaign that gives consumers the option to be part of the promotion. People chose to subscribe to a mailing list and have therefore asked to receive information or advertisments. |
| Opt-out |
The action of requesting to NOT be part of a campaign or promotion. For example, the choice to be removed from an email list. |
| Organic Listings |
Listings that appear in search engines that unlike paid listings, appear purely on the basis of their content. |
| Outsourcing |
The process of having various business needs met by external companies that specialize in the particular service they have been asked to handle. |
| Outbound Links |
Links on a particular web site page that lead to other web pages. |
| Overture |
Overture, formerly known as GoTo, is the most widely used pay per click search engine. Overture supplies results for some of the most popular search engines and search portals, including AltaVista, GO, HotBot, iWon, Lycos, MSN Search and others. http://www.overture.com |
