| Title |
The text contained between the start and end HTML tags of the same name. This text is associated with (but not displayed in) the web page containing these tags, and is displayed in a special position (usually at the top of the window) by the web browser. An element of a web page which appears in the top left of most browsers. It is also the part of a directory submission that represents the title of the website. Arguably one of the most important parts of SEO is ensuring an optimized title or unique titles across all pages of a website.
Title text is important because it normally forms the link to the page from the search engine listings, and because the search engines pay special attention to the title text when indexing the page. |
| Traffic |
The visitors to a web page or web site. Also refers to the number of visitors, hits, accesses etc. over a given period. Generally measured by the amount of visitors to a website. Hitwise Search Marketing measures search generated traffic separately by recording referrals from known search engines and directories. |
| Targeted Marketing |
Banners or other promotions aimed, on the basis of demographic analysis, at one specific subsection of the market. |
| Tracking Domain |
A domain specifically created to measure traffic delivered to a website. |
| TXT |
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